GXO does not take a standardised approach to customers – the model is bespoke, calibrated to each operator’ s structure and requirements. In some relationships, the business works directly with construction crews, planning for floor-ready milestones and coordinating local shipments as the facility approaches live status. In others, the engagement sits higher up the stack, functioning more as a control tower across multiple workstreams and geographies.
GXO IQ, the company’ s AI-powered intelligent logistics platform, provides the data infrastructure that underpins this. The shift over the past decade has been from email updates and manual spreadsheets to automated APIdriven data feeds that give customers real-time visibility without requiring them to log into a separate dashboard. The operational backbone of GXO IQ is a data lake – built from inputs across all customer verticals – that informs how the AI algorithms execute predictive inventory management and operational planning.
Donna has a precise view of the concept of the logistics control tower, which has become widely cited in the industry.
“ I hear everyone talking about the‘ control tower’, and it seems to have become a catch-all term. At the end of the day, what you want to be able to provide to your customer – call it whatever you wish – is, first and foremost, predictability. You can no longer afford to be reactive. You need to be predictive”
Donna Del Rosso Senior Vice President of Data Centre Logistics GXO