Data Centre Magazine October 2022 | Page 156

that was not really a scalable model . And the fact that people , all of a sudden , had to stop travelling for two years , meant that they were forced to diversify and push decisionmaking out to the regions .”
Now , some of the larger cloud providers are beginning to introduce big shifts in their organisational structure , to move away from the centralised approach .
Data4 ’ s customer marketplace and partnership with Generale Prefabbricati Equally important to Data4 is its partner ecosystem – a critical contributor to its future success . The company has created a marketplace , as Levine calls it , that allows customers to buy and sell services with each other .
“ The idea of the marketplace is that it creates an environment where the customers don ' t want to leave because , as long as they can continue to sell their own products and services within that environment , it creates that virtuous circle where they will remain forever ,” commented Levine .
The Grupo Generale Prefabbricati has also proved to be an invaluable long-standing partner for Data4 . This partnership , and Generale Prefabbricati ’ s industry expertise , was key to Data4 ’ s successful expansion into the Italian market .
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