DATA4 GROUP
“ I think that there is a tendency in the data centre industry – and a tendency in the business world itself – for companies to be headquartered somewhere , whether it ' s Tokyo , Seattle , London , Paris , Dublin , or wherever , and for that to be the centre of their universe .”
“ I DON ' T THINK YOU CAN TALK ABOUT HOW WE ' RE PLANNING FOR THE
GROWTH IN THE FUTURE , WITHOUT TALKING ABOUT SUSTAINABILITY ”
ADAM LEVINE CHIEF COMMERCIAL OFFICER ,
DATA4 GROUP
“ What we ' ve tried to do is to understand that every country is different . Every country has its own specificities and ways of doing business . And so , what we ' ve done is rolled out a lot of the decision making and power structure in our organisation to the regions . So , we have strong regional organisations with country managers ; they very much drive and own their own regions ,” says Levine .
“ We very much believe that , as we grow , one of our strengths is to have this scalable , repeatable model to use whenever we go to a new location .”
According to Levine , the pandemic pushed a lot of other companies to reconsider the way that they centralise their operations .
“ What I think we ' re seeing now is that , post-pandemic , a lot of other companies are moving in that direction , because the days when you could run a region from , say , Shanghai , Tokyo , Dublin or New York are kind of gone . Companies have now realised that
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