As a result of these changes to its operating model , Serverfarm has moved further into the IT environment over the years , helping with capacity planning , asset management and change management so that it can bring together the three main elements that make up a data centre — the real estate , the facility environment and the IT environment . “ When you bring those three together , that ’ s when you can really make data centres reliable and efficient . You cannot make a data centre efficient by simply focusing on one of these elements .”

Serverfarm developed its award-winning InCommand Services to achieve this goal for customers . InCommand is an integrated service platform that brings together people and processes into a portal-based solution for maximum data centre operational efficiency – creating a cloud-like experience for data centres .

When it comes to digital innovation at Serverfarm , Shenoy believes that in the last 10 years there has been a relatively big shift in the market . “ Firstly , the large hyper-scale cloud providers have come into the market

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EXECUTIVE PROFILE :

Location : London

Arun Shenoy is responsible for developing the success of Serverfarm ’ s Data Centre colocation and InCommand Services business globally . He joined Serverfarm from Schneider Electric where he was Vice President of the IT and Data Centre business in the UK & Ireland . Arun has previously worked at major companies including Intel , ABB , IBM and Romonet in general management , sales and marketing roles with over 20 years in software , services and technology markets . datacentremagazine . com