SERVERFARM
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“ We spotted towards the end of the nineties that the real estate part of data centres — the buildings , the land and the locations that they reside in — are actually very inefficient ”
— Arun Shenoy , SVP Global Sales & Marketing , Serverfarm
Shenoy explains that the reason behind this is because most data centres have much more capacity than is , or can be , utilised . “ We saw this as an opportunity in that market to really help customers become more efficient . We would buy data centres from customers and lease back just the portion that they needed . For us as a company , this marked our first change in our operating model from being a real estate acquirer into a real estate operational company . As a result , we started to run these environments for companies .”
In the 10 proceeding years , Serverfarm came to its second conclusion : that the same inefficiencies in the real estate space were beginning to emerge in the infrastructure space . “ The way that people deployed physical infrastructure , mechanical and electrical systems , IT , and network and storage environments was also inefficient . Again , most companies were building more capacity than they needed . The end result for us as a company meant that we started to become a much broader operating company in terms of the sorts of services that we were providing to our customers .”
OCTOBER 2020