DR MIHIAR AYOUBI
EDGE COMPUTING
DR MIHIAR AYOUBI
TITLE: SENIOR VICE PRESIDENT DEVELOPMENT DRIVING EXPERIENCE
COMPANY: BMW GROUP INDUSTRY: AUTOMOTIVE
Mihiar joined BMW Group in 1997, working across vehicle dynamics, chassis systems and drivetrain development. He served as Director of Engineering at Rolls-Royce before returning to BMW Group in 2024.
“ This collaboration has enabled us to develop a cutting-edge driver assistance system, setting a new benchmark”
Dr Mihiar Ayoubi, Senior Vice President Development Driving
Experience, BMW Group redundancy, failover systems, real-time processing requirements and security protocols. The system prioritises safety through Automotive Safety Integrity Levels and Functional Safety standards, incorporating multi-layered encryption and threat detection.
“ Together with Qualcomm Technologies, we’ ve created a groundbreaking system, which is a significant contribution to the big technological leap we take with our Neue Klasse,” says Dr Mihiar Ayoubi, Senior Vice President Development Driving Experience at BMW Group.
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