Data Centre Magazine June 2026, Issue 47 | Page 27

THE DATA CENTRE INTERVIEW what they expect – continuously.” Dell has applied this logic internally.“ At Dell, for example, we used exactly that approach with our own sales teams to drive adoption of new tools designed to make them more efficient,” Tim explains.“ By focusing on training, measurement and inspection, we’ ve dramatically increased our face time with customers.”
Flexible consumption models are also gaining traction among more mature adopters, particularly where utilisation is difficult to predict. The ability to scale in line with actual demand provides a useful hedge against both hardware price volatility and the uneven ramp patterns that characterise early AI deployments.
Validated, pre-tested architectures are the third hallmark of leading organisations. By removing integration uncertainty and reducing deployment time, these frameworks allow technical teams to focus on building applications rather than managing infrastructure complexity.“ The key benefits I emphasise are speed and risk reduction: you get to value faster and with fewer surprises by leaning on the experience of your vendor partners,” Tim says.
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