DC BLOX utilities and communities, it creates a strong foundation for success, particularly with the current demands on power infrastructure,” he adds.
DC BLOX strategy prioritises Southeast market development approach While Tier 1 data centre markets like Northern Virginia and Dallas have historically attracted the most investment and development, secondary markets across the southeast have become increasingly attractive alternatives. These locations offer lower land costs, available power and access to growing metropolitan populations, yet they present unique challenges including less established digital infrastructure ecosystems.
DC BLOX’ s market entry strategy has been methodical, deliberately avoiding immediate competition in the largest metropolitan areas where established operators had already secured significant market share.“ We’ re headquartered in Atlanta, but initially focused on surrounding states: Tennessee, Alabama, South Carolina, North Carolina,” says Jeff.“ The largest city in the South is Atlanta, but we chose to target markets with less competition first, where we could build and refine our business processes.”
This approach – establishing footholds in smaller markets before tackling the region’ s primary hub – has allowed DC BLOX to develop expertise and operational competencies while reducing competitive pressures.
Today, DC BLOX maintains its disciplined geographic focus rather than attempting global expansion, even as international data centre operations gain popularity among some competitors.“ It would be easy to get distracted by opportunities in regions like Asia, but that’ s not our strength,” Jeff says.“ Our strength is investing deeply in the communities where we operate.”
Myrtle Beach cable landing station a pivotal milestone Cable landing stations serve as critical infrastructure where submarine telecommunications cables connect to land-based networks, forming essential links in global internet infrastructure. Traditionally, these facilities have been concentrated in major coastal hubs like New York, New Jersey and Miami on the US east coast, leaving mid-Atlantic states without direct international connectivity.
A key turning point in DC BLOX’ s evolution came with the development of a cable landing station in Myrtle Beach, South Carolina: a project that opened doors to relationships with hyperscale clients while addressing a significant infrastructure gap in the region. Prior to this development, data traffic from southeastern states needed to travel to these distant connection points before reaching international destinations, adding latency and reducing network resilience.
“ I never imagined we would build a data centre in a tourist destination like Myrtle Beach – it wasn’ t on our initial list of target markets,” Jeff says. The opportunity emerged through collaborative planning with major technology companies seeking additional landing points for their submarine cable projects.
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