MUNTERS
“ IT ’ S ALL ABOUT GROWTH ”
CRAIG MACFADYEN DIRECTOR OF OFFER STRATEGY AND PORTFOLIO MANAGEMENT , MUNTERS
“ We can bring products to market in under a year now , whereas normally it would be two or three years ,” Craig says . “ That is possible because we deal with the customer during that development – they ’ re part of the R & D process . We think we ’ re unique in the way it works , but it also seems very successful .” Craig strongly believes that collaboration is an asset to the data centre industry , a belief that is reflected in Munters ’ processes .
Staying ahead of the competition The collaborative approach helps Munters to perform at the peak of the sector .
“ We listen to everything ,” says Craig . “ Through dealing with the people who are operating these data centres on a day-to-day basis we get real insight to learn from .
It ’ s important to make sure that we ’ re listening , not just hearing , so that we can understand what the actual requirements are in the halls and then design something at a fast enough pace to keep up with market demand .”
The challenge arising here is the unprecedented speed at which the market is developing .
“ We ’ re seeing a bit of hesitation going on because no one ’ s got a great deal of experience on this change to liquid cooling ,” Craig shares . “ Most people are having to second guess what they need . But when you listen to the people who are actually operating and running the data centres , you get a good feeling of what ’ s really required . From there you just hope that innovation keeps you ahead of the curve .”
Prioritising people and partnerships The data centre side of Munters ’ business sits in the middle of the company ’ s three sectors in terms of size , but is the fastest growing .
128 December 2024