MICHAEL ROACH
SITETRACKER
MICHAEL ROACH
TITLE: HEAD OF CORE PRODUCT COMPANY: SITETRACKER
Michael Roach is the Head of Core Product at Sitetracker, where he leads the strategy and evolution of Sitetracker’ s core product portfolio. Spanning project management, finance, CRM, and GIS, Michael drives the roadmap powering critical infrastructure deployment across renewable energy, fiber, wireless, data centre, and utilities sectors.
Over his six years at Sitetracker, he has led massive-scale rollouts on every continent for some of the largest network providers in the industry. Passionate about leveraging technology to solve complex operational challenges, Michael is dedicated to building the products that accelerate the delivery of digital infrastructure and clean energy transition worldwide.
This becomes even tougher to negotiate across a portfolio of concurrent builds, each at a different stage, with no single view of where capital is committed and which schedules are moving. Managing these tasks in separate systems can result in duplicate work, missed deadlines and costs spiralling out of control.
Operators across all data centre types struggle to convert demand into operational capacity. Co-location providers face strict customer deadlines, while edge and modular builders must replicate similar builds across multiple locations, making manual tracking difficult. Enterprise operators often lack standardised processes for bespoke projects. Owners reps and programme managers face a further problem: they are accountable for delivery on someone else’ s capital, using whatever systems each owner and contractor already runs.
“ It’ s the same underlying gap in each case,” states Michael Roach, Head of Core Product at Sitetracker.“ The operating model that these companies work on isn’ t really sufficient to deliver the capacity demands that we have right now.”
“ We know the demand is there, but it’ s really a delivery question. And a lot of that delivery is based on the availability of a few things. It’ s the availability of power or being able to get to the front of an interconnection queue. It’ s things like equipment, lead time, skilled labour, internet access and, depending on the type of operator, the operational concern.”
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