greater flexibility and ensures that customers only pay for the resources they use, which inherently encourages efficiency.
Todd Brooks, CEO of FalconStor Software, a company specialising in data resilience for hybrid environments, recently commented on this evolution in the company’ s Q2 2025 results:
“ Our strategic shift to subscription and consumption-based recurring revenue models continued in Q2, with hybrid cloud ARR run-rate increasing 57 % year-over-year,” shares Todd.
“ This shift is foundational to building a resilient, durable business that aligns with the evolving needs of enterprise customers running mission-critical workloads across on-premises and hybrid cloud environments.”
This statement highlights a broader industry trend. By aligning cost directly with consumption, vendors are not only creating more resilient business models but are also empowering customers to be more efficient and sustainable in their IT operations. The future of the data centre is not just intelligent and distributed – it must also be green.
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