BEN PRITCHARD
BEN PRITCHARD
TITLE: CEO COMPANY: AVK INDUSTRY: ENERGY
Ben Pritchard is the CEO of AVK, the UK and Europe’ s leading provider of innovative power solutions for data centres and major organisations. sustainable growth. We’ ve helped clients implement systems that automatically optimise between grid power, on-site generation and stored energy based on both cost and carbon intensity.
“ This isn’ t just environmental responsibility – it’ s business resilience. Data centre operators who get this right will have competitive advantages in both cost and reliability.”
The industry’ s green response In light of this growing environmental impact and increasing pressure from customers and investors, the world’ s largest data centre operators have made ambitious public commitments to sustainability.
These pledges have evolved from simple annual goals to highly specific, technically demanding targets.
Leading hyperscalers like Google, Microsoft and Amazon have all set aggressive decarbonisation goals.
What began as a commitment to match 100 % of annual electricity consumption with renewable energy purchases – often through Renewable Energy Certificates( RECs) – has matured
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