MIKE OBRADOVITCH
TECH & AI
Mike Obradovitch, Area Vice President of Corporate Accounts for Ecolab’ s Global High Tech division, emphasised this industry-wide shift ahead of Datacloud Global Congress 2025.
“ The evolution of cooling operations is moving to the forefront, helping data centres build versatility and flexibility into cooling architecture designs and enhance operational resiliency, while furthering sustainability initiatives,” Mike said.
“ When executed effectively, well-designed cooling architectures require less power, freeing more energy that can be allocated to HPC, enabling increased rack density and better support for next-generation processors.”
These advances are complemented by a wave of green initiatives – ranging from on-site solar and wind power generation to grid-scale battery integration and airflow simulation – that are increasingly embedded in the design and operation of AI data centres.
The convergence of environmental compliance and economic necessity is accelerating the deployment of smart, sustainable solutions.
MIKE OBRADOVITCH
TITLE: AREA VICE PRESIDENT, CORPORATE ACCOUNTS FOR GLOBAL HIGH TECH DIVISION
COMPANY: ECOLAB INDUSTRY: WATER
Michael Obradovitch leverages 20 years’ expertise in chemical engineering, law and sustainability to drive standardised water, cooling and efficiency strategies across global data centre portfolios. WATCH NOW
Ecolab Water for Climate™ Data Centers