Data Centre Magazine October 2024 | Page 69

ESTRUXTURE natural resources , including 9 % of the world ’ s forests and 20 % of global freshwater resources . As awareness grows about the environmental impact of the data centre industry , eStruxture has positioned itself as a leader in sustainable practices .
“ Sustainability is absolutely at our core ,” says Todd . “ Every decision we make is driven by sustainability . When we build our data centres , it ’ s always about the greatest efficiency levels and not just power efficiency .”
Operating in Canada provides eStruxture with a unique advantage : approximately six months of free cooling annually . The company also encourages its partner manufacturers to reconsider their sustainability initiatives and their approach to AI implementation . Todd believes that AI will be transformative for the industry .
“ AI is going to change everything . It ’ s going to put Canada - we believe - at the forefront of attracting technology leaders of today and tomorrow into
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