manufactured in .
With sustainability and efficiency consistent trends for Bradner and the brand in recent years , he and his teams have been working to supply products that handle the changing scale and velocity of deployments for customers – including data centre operators – providing unique and built-tomeasure solutions .
“ Densities have increased and now we ’ re talking a lot about generative AI and what that impact is ,” he expresses . “ So that ’ s moving the discussion around technologies related to air-based cooling and moving to liquid cooling .”
Bradner feels most of the buzz in the cooling industry now surrounds liquid cooling , which he expects to grow faster than the rest of the market .
“ Continuing to look at how we drive then adapt infrastructure , the next vector of step change , regardless of whether you ’ re using a liquid-based or air-based system , is how can we move to an adaptive infrastructure that can understand what the climactic conditions are to understand business needs .
“ For example , if you ’ re Amazon and it ’ s Prime Day , you don ’ t want to run your data centre for maximum efficiency ; you want to run it for maximum resiliency because your business objective is putting marketing dollars into driving people to come to the site to go buy stuff . You don ’ t want the site to go down .
“ Understanding the business need of the customer and translating that into
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