ANDY DAVIS , DIRECTOR , DATAX CONNECT

“ Unconscious bias is a big topic right now , particularly in the workplace . 95 % of our brains operate on an unconscious level , and that plays out in the recruitment process ”, explained Angie Vaux , Founder and CEO of the Women in Tech Forum .

For instance , affinity bias leads interviewers to lean toward candidates that look like them , share their background , or that are generally similar to themselves , who they think they have a high chance of getting on with .

“ So , if companies are looking to attract more diverse candidates into the company , they need to look at the whole end-toend process , from the images that you are using on the website , through to the job descriptions , using inclusive language , the requirements of the job role , and then making sure that your hiring managers are aware of unconscious bias ,” advises Vaux .

Pepper these values across your company branding , your company statements and all of the digital content that you publish . Explain your specific company benefits , and feature the stories of women in your team across your outlets .

“ Culturally , as an organisation , ask ‘ What are you doing to attract women ? What are the policies that you ' ve got ? What are your maternity benefits ?’,” Vaux recommends .

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