“ ALTHOUGH IT ' S VERY EASY TO SAY THAT WHEN THE TIDE RISES ALL BOATS FLOAT , WE ' VE BUILT A BEAUTIFUL SHIP HERE AT DATA4 AND IT ' S TREATING US ALL VERY WELL ”
DATA4 GROUP
“ ALTHOUGH IT ' S VERY EASY TO SAY THAT WHEN THE TIDE RISES ALL BOATS FLOAT , WE ' VE BUILT A BEAUTIFUL SHIP HERE AT DATA4 AND IT ' S TREATING US ALL VERY WELL ”
ADAM LEVINE CHIEF COMMERCIAL OFFICER , DATA4 GROUP
Since its inception in Paris – and the success that this strategic positioning achieved – the company has expanded across Europe .
In 2013 , Data4 acquired a site in Milan , in 2018 it expanded to another site in Madrid , and then in 2021 , they set up a site in Warsaw .
During that time , Data4 has transitioned from a single tenant , single market start-up to a pan-European , multi-product business .
Their growth strategy involves going to tier two cities ( non-capital cities ) in the core market countries that Data4 already has a strong position in ( namely , France , Spain and Italy ). In order to fully utilise these markets – where they have already built up a strong reputation , leadership structure and talent pool – they will continue to consolidate their position in these locations .
In terms of new markets , Data4 ’ s expansion plans will see them working in new markets such as Frankfurt in the very near future . They are continuing to evaluate and re-evaluate where the market is extrapolating , where it is going , and then looking for growth opportunities across Europe accordingly .
Although this seems like a series of pretty standard steps , in reality , it ’ s a strategy that is relatively rare amongst data centres .
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