Data Centre Magazine October 2022 | Page 151

DATA4 GROUP
But , it wasn ’ t always this way . “ It ' s very easy to sit and think yeah , this is great . But when I joined Data4 eight years ago , we sat down with a white sheet of paper and said ‘ Okay , what are we doing here ? How are we gonna make this thing work ?’. And two years later , we were still struggling to sell a couple of hundred kilowatts and a few racks ,” Levine recalls .
“ And when things are going so well , you do kind of forget that a little bit . But at the same time , it ' s still in your DNA , it ' s part of everything you do .
“ When you look at the most successful businesses , they have always come * this * close to failing . And I think remembering those beginnings is what keeps you hungry and makes you never want to just sit back on your laurels and accept what you ' ve got . I think if it has always been easy , it ' s hard to get motivated to keep it going . What keeps us going is that we remember how hard it was to get here . And we never want to go back to that position .”
Now , as the Paris data centre market takes off , Data4 is right in the heart of the action . In fact , Paris ’ data centre industry is doubling every year , and has been maintaining this pace for a few years . If we look back to the growth spurt that Frankfurt and London went through a few years ago , it ’ s clear that Paris is on the cusp of the same upward trajectory .

137 Hectares across Europe

340mw of resources across Europe

EXECUTIVE BIO

ADAM LEVINE
TITLE : CHIEF COMMERCIAL OFFICER INDUSTRY : DATA LOCATION : LONDON , UNITED KINGDOM
Adam Levine has 18 years of experience at the highest levels in the domain of IT hosting .
He began his career in the real estate sector with HRO before specialising in the IT hosting sector with CBRE .
In 2007 , Adam Levine was appointed VP Sales , then VP Business Development and Strategic Alliances ( EMEA ), at Digital Realty Trust , a global operator of Data Center solutions , where he worked for 7 years in direct collaboration with major enterprises , IT and telecommunications sector players thereby establishing Digital Realty as a major player in the European market . Adam Levine joined DATA4 in 2014 . As the Group Chief Commercial Officer in charge of the new-markets development strategy as well as the group ’ s organic revenue growth , he has spearheaded the growth of the company to its current position across 5 European markets with over 160 customers in 27 data centers .