SERVERFARM
Arun Shenoy , SVP Global Sales & Marketing at Serverfarm , discusses the history of Serverfarm , how the sector has evolved and current industry trends
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I n a digitally-driven world led by automation and optimisation , the critical infrastructure powering such innovation is undergoing its own transformation . A perfect storm is pushing the business community to embrace new ways of streamlining IT and data centre operations – in order to keep pace with unprecedented capacity demands while minimising costs .
As a company that ’ s been at the forefront of the sector for the past 20 + years , Serverfarm is at the heart of that effort , helping service providers and enterprises digitally transform their IT and data centre environments . In an often challenging business climate , Serverfarm sees automation , efficiency and sustainability as the path forward .
“ Quite early on in our life as a company , we identified two things ,” explained Arun Shenoy , SVP Global Sales and Marketing . “ The first thing that we spotted towards the end of the nineties is that the real estate part of data centres - the buildings , the land and the locations that they reside in - are actually very inefficient . In fact , in terms of real estate assets , data centres are probably the least efficient .”
OCTOBER 2020