Data Centre Magazine October 2020 | Page 39

THE CHIP AND SWITCH CHALLENGERS

By the end of this year , the total digital sphere is expected to be bigger than 44 zettabytes , meaning there will be 40 times more bytes of information on the internet than there are stars in the observable universe growing the demand for scalable monitoring and management software solutions , these ongoing trends are prompting a significant change in the data centre hardware space . This month , Data Centre Magazine examines the ways that data centre networking hardware is evolving to deal with increased global data traffic .

Data . Every time you stream a song , movie or podcast ? Data , data , data ,” Forbes writer and business analyst Bernard Marr wrote in a recent article . As you read this , you ’ re creating more data . In particular , rising social media usage , smartphone ownership and IoT are all massive drivers of growth . As smart sensors , embedded technology and wearables constantly interact with and record data from their surroundings . Wearable tech is expected to account for 28 petabytes of data every single day by the end of 2020 . For context , a petabyte of storage can accommodate roughly 20,000 Blu-Ray copies of Blade
Runner ( and I mean the Director ’ s Cut , not the anemic theatrical release ).
In addition to motivating more hyperscale construction , mass expansion of Edge data centre networks and
THE CHIP AND SWITCH CHALLENGERS
Every few years , fiber optic networks are upgraded to accommodate increased traffic . Around 2016 , a wave of upgrades saw the average capacity of a high-speed fiber optic link rise to about 100GB-per-second . Now , the next generation is here . According to Amit Sanyal , Head of Marketing at Innovium , the industry is preparing for the significant jump to an average fibre
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