THE DATA CENTRE INTERVIEW

Bulk expects Nordic data centre demand to be double the rate of the FLAP-D region

Renewable energy sits at the core of Bulk’ s infrastructure model According to Jon, sustainability is not framed as an obligation but a design principle at Bulk.

“ Our starting point is simple: digital infrastructure should be built on renewable energy,” he says.“ Our vision is to bring sustainable digital infrastructure to a global audience. A key part of that is shifting data processing away from fossil-based power and onto renewables.

Jon emphasises that Bulk’ s approach“ is about doing things properly – running efficiently, thinking long-term and making sure we’ re building something that supports the broader energy transition.”

AI infrastructure demand is accelerating the Nordic opportunity Looking at the next 12 to 18 months, Jon points to a market in active recalibration. Power constraints in established European markets, board-level sustainability commitments and the scale of AI demand are converging to redirect infrastructure investment northward.

“ The most exciting thing is the pace at which the market is reevaluating where and how it deploys infrastructure in Europe,” Jon says.“ AI demand is accelerating, power systems in traditional hubs are under strain and sustainability is firmly a board-level topic. That combination is making the shift towards the Nordics very tangible.

“ We’ re continuing to grow our campuses, build out a scalable platform and look at new sites to meet increasing demand. At the same time, we’ re strengthening the team, hiring top talent from both the industry and outside.

“ Bringing the right talent together, on top of a strong platform and unique locations, is what will allow Bulk to play a meaningful role in shaping how Europe builds and powers its next generation of AI infrastructure.”

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