JON GRAVRÅK
THE DATA CENTRE INTERVIEW
Data centre demand across Europe is undergoing a structural shift, and the Nordics are at the centre of it. Jon Gravråk, CEO of Bulk Infrastructure( Bulk), believes the region’ s combination of renewable power, scalable land and fibre connectivity positions it to absorb the wave of AIdriven infrastructure deployment now accelerating across the continent.
“ Data centre demand growth is set to shift from the top five markets to Northern and Southern Europe, with the Nordics expecting to see data centre demand grow at nearly double the rate of traditional market leaders Frankfurt, London, Amsterdam, Paris and Dublin by 2030,” Jon says.
The driving force behind this rebalancing is AI. Hyperscalers and neo-cloud providers are moving at a pace that traditional hub markets – constrained by power availability and planning timelines – are struggling to accommodate. Many AI and highperformance computing workloads, Jon notes, do not require proximity to major cities, opening the door to locations that can offer power at scale.“ That allows for development in locations that can deliver power availability and scale,” he says. Jon points to the investment Bulk has made in fibre as a deliberate part of its competitive positioning.
“ At Bulk, we’ ve invested heavily in fibre, enabling low-latency access into major hubs. This, combined with proximity to large sources of hydro and wind power, has given us a strong foundation and a competitive advantage for AI and scalability,” he says.
JON GRAVRÅK
TITLE: CEO COMPANY: BULK INFRASTRUCTURE INDUSTRY: DIGITAL INFRASTRUCTURE
Jon Gravråk is CEO of Bulk Infrastructure, and has extensive experience scaling high-growth businesses and digital transformation. He is a former Chief Digital Officer at Telenor Group and Partner at McKinsey.
20 May 2026