DESIGN & BUILD
CREDIT: LENOVO
“Fans will see players interacting with the referee and each other, as well as the biggest moments up close and personal”
Gina Qiao Chief Marketing Officer and Chief Strategy Officer Lenovo
New perspectives for global audiences Broadcast innovation is another area of focus. Following earlier trials, referee body cameras are set to return at the 2026 tournament, enhanced by Lenovo’ s AI-driven stabilisation technology.
The system delivers a clearer, more consistent feed from the referee’ s perspective, adding a new layer to live coverage. This viewpoint is distributed globally, providing audiences with direct insight into on-pitch decision-making.
Mattias says:“ The clearer, steadier footage achieved through the new generation of Referee View can support match officials in critical moments, while giving fans a sharper, more immersive view of the game from the referee’ s perspective.”
Gina Qiao, Chief Marketing Officer and Chief Strategy Officer at Lenovo, says:“ Being able to provide billions of fans watching FIFA World Cup 2026 a unique and dramatic viewpoint from the very centre of the field is why we got into this partnership: to change fan experiences for the better, to impact how the beautiful game is watched, engaged with and enjoyed.
“ Fans will see players interacting with the referee and each other, as well as the biggest moments up close and personal. Lenovo is delighted to bring this exclusively to fans across the world.”
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