CONNECTED FAN EXPERIENCE
“ No two footballers are the same, with the same physique or dimensions. Therefore, each player’ s exact dimensions will be taken into account”
Art Hu Global CIO Lenovo
Fan experience at the 2026 tournament is shaped by Lenovo’ s approach to connectivity and personalisation. Smart Wayfinding introduces an interactive navigation system that connects stadiums, cities and fan zones within a unified digital interface.
Using real-time data and AI guidance, the platform helps fans move efficiently between locations, reducing congestion and improving accessibility. It also enables more personalised experiences, adapting routes and recommendations based on conditions and user preferences.
Broadcast innovation complements this on-the-ground experience. Referee View, enhanced by AI stabilisation, brings audiences closer to the action, while avatar-driven visualisations provide clearer explanations of key moments. Lenovo is also extending its presence through FIFA World Cup 26 special edition devices. These products, spanning laptops, tablets and gaming systems, are designed to integrate with the broader digital ecosystem of the tournament.
Together, these elements illustrate how infrastructure, AI and user interfaces converge to shape modern sporting events. The fan experience is no longer confined to the stadium or screen, but distributed across a connected digital environment.
CREDIT: LENOVO datacentremagazine. com 57