DESIGN & BUILD
Transforming officiating technology Lenovo’ s AI capabilities will also shape how matches are officiated and interpreted. One of the most visible innovations is the introduction of AI-enabled 3D digital avatars into broadcast and decision-making systems.
These avatars are generated using precise player data and advanced Gen AI models, allowing officials and viewers to visualise key moments with greater clarity. The technology is integrated into semi-automated offside systems, enhancing accuracy and transparency.
Art Hu, Global CIO at Lenovo, says:“ We are working with FIFA to create the next generation of AI-enabled 3D avatars, so that the world’ s greatest players are represented as realistically and accurately as possible. No two footballers are the same, with the same physique or dimensions. Therefore, each player’ s exact dimensions will be taken into account.”
Mattias Grafström, FIFA’ s Secretary General, says:“ AI-enabled 3D avatars mark a major step forward in how officiating technology supports accuracy and transparency. By combining precise player data with advanced visualisation, this innovation strengthens confidence in key decisions and brings fans closer to the process than ever before.”
54 June 2026
CREDIT: LENOVO