“ Racing and business have a lot more in common than one would think , and I take learnings from both and apply them every day ”
TODD COLEMAN FOUNDER , PRESIDENT & CEO , ESTRUXTURE
Coleman sums it all up this way : “ Racing and business have a lot more in common than one would think , and I take learnings from both and apply them every day . Just like in business , we don ’ t simply re-invent the wheel every time we show up at a different race track . We analyse data , watch video of prior races , practise on simulators and do track walks , all to determine the best racing line , and throttle and brake inputs with the ultimate goal of determining the fastest path around the track . And just like in business , we have to be prepared to blaze our own path when the race day environment changes . If , for example , we find ourselves racing in the rain , everything we knew and believed about that race track has changed and we need to quickly adjust our strategy in real time . As a driver , just like a business leader , we find ourselves looking for and testing out new driving lines in the wet around the track looking for the slightest bit more grip and tire traction in hopes of getting back to full throttle just a fraction of a second ahead of the competition .” datacentremagazine . com 43