ATNORTH
With ever-expanding connectivity demand and supply , big data , the push caused by COVID lockdowns , and an expeditiously evolving technological environment in general , the DC industry is quickly becoming one of the most in-demand technologies in the world . Then there is the concern about a seeming internal tension between such energy needs and a rising consciousness of the need for environmental protection and cultivation .
“ Everything is changing in the world of digitalisation ,” says Kristinsson . “ Our customers need to engage with partners that can provide them with the flexibility to cope with the rapidity of these developments , but also with the increasing demands that they have for sustainable solutions .”
Asked what the next 12 to 18 months look like for atNorth , Kristinsson says : “ We will be very busy onboarding new customers , due to accelerating demand , while also fitting out new spaces for our existing customers and finding and constructing new sites for our DCs .”
In-line with this ever-increasing demand , atNorth is seeking to even further expand with a 50MW megasite in the Nordics , that will use 100 % green electricity from renewable sources , making it one of the most sustainable and costefficient wholesale data centres ever built .
Kristinsson concludes : “ The future of the Industry itself will be marked by major growth in Sustainability , Artificial Intelligence , Deep-Learning and High Performance Computing which is the main driver of demand in our space .”
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