PORTACOOL
COVID-19 had a severe impact on Portacool , which like every other organization , was not insulated from the effects of the pandemic . However , Wulf continued to lead his team with a tremendous amount of calm , courage and empathy . He says that these steps really helped Portacool see itself through some very dark days , even as a community . As the old adage goes , adversity leads to opportunity , and Wulf saw this as the perfect time to really amp up customer service . “ We understand the needs of our customers and our community and that ' s why we really emphasize empathy and how we took that just beyond our four walls and conveyed it to our customers . And I think it ' s through that that we ' ve been able to really navigate through a treacherous time .”
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