FROM : INTEL TO : GOOGLE

WAS : CORPORATE VP , DESIGN ENGINEERING GROUP NOW : VP OF ENGINEERING

Twenty-year Intel veteran Uri Frank has made the jump to Google . The move , and Frank ’ s new position as the tech giant ’ s VP of Engineering , signals a new direction for Google , as the company sets its sights on the cloud computing chip market .

By poaching Frank , and doubling down on making its own SoCs , Google is among a number of tech giants fighting to reduce their dependence on Intel . The approach is one that AWS has used for a few years , developing its own Arm-based server chips to run its hyperscale data centres .

“ Google has designed and built some of the world ’ s largest and most power efficient computing systems ,” Frank said upon announcing his new position . “ For a long time , custom chips have been an important part of this strategy .”

18 June 2021