NTT DOCOMO
Why 5G Matters
From the Mass Market to the Enterprise Hisakazu Tsuboya , Senior Vice President and General Manager of NTT DOCOMO ’ s 5G & IoT Business Department , notes that , while most of the development of the technology has so far been focused on the mass market sector , there is huge potential for 5G to have a transformative effect on the enterprise space . “ 5G is a very cutting edge technology . Currently , much of the focus has been on the mass market , delivering smartphone solutions to end customers , but we need to think about how best to expand in the enterprise market as well ,” he says . “ 5G has a very big impact on the progress of companies ' digital transformation .”
The roles of both Tsuboya and Siddiqi share the similar goal , of exploring and expanding NTT DOCOMO ’ s reach within the enterprise 5G segment . However , while Tsuboya is focused on the domestic Japanese market - where NTT DOCOMO does the majority of its business - Siddiqi
is responsible for the company ’ s overseas ambitions , an area where he explains there is immense potential to grow and better serve NTT DOCOMO ’ s customers . “ So far , DOCOMO has really focused on the Japanese market . We do around $ 43bn worth of business annually as DOCOMO , and the whole NTT Group does around $ 100bn . We ' re a significant revenue generator for the Group , but pretty much all of that money is earned in Japan , and largely in the consumer market ,” Siddiqi explains . “ We want to globalise our product portfolio and make it clear that our services are not only for Japan , but also for our customers overseas . This may take time but we will make it happen .”
Globalising the 5G Business During the COVID-19 crisis , Siddiqi explains that NTT DOCOMO has already made great strides towards expanding NTT DOCOMO ’ s operational scope overseas , demonstrating several ways in which 5G can not only help
104 June 2021