CULTURAL IMPACT
STACK’ s journey STACK’ s steadfast focus on culture has been put to the test during a period of hypergrowth. Since 2022, STACK has more than doubled its EMEA workforce, integrating legacy businesses in the Nordics, Switzerland and Italy while building a team in the UK at its London headquarters.
John notes:“ We’ ve been in hypergrowth mode from a sales and investment perspective, which is great. We’ ve also been in integration mode.
“ There’ s a lot going on – and that brings challenges as well – but organisationally, we’ re still very much people first. My job is to make STACK as culturally enjoyable as possible. I want it to be a safe place. Equality and inclusion are huge things for me.
“ Our biggest asset is our people. They are the daily interface of our business, which is why we’ ve had a firm focus on bringing in highcalibre individuals to take the organisation forward.”
Despite being a relatively new player in the data centre industry, STACK’ s workforce of industry veterans is made up of people from across the largest and most established data centre companies in the world, some of whom have been with STACK EMEA while it was still in its startup phase. Now, John is finding the best talent interested in working for STACK.
“ This is a great sign that, culturally, we’ re doing something right,” John adds.“ We’ re doing something right and we’ ve got real momentum.”
STACK’ s strategic focus At the start of 2024, STACK EMEA created a dedicated business unit for enterprise colocation.
“ We took the strategic decision at the start of last year to separate into two divisions,” John shares.“ This gives a better service to the enterprise colo clients, allowing that unit to exclusively focus there, and likewise for our hyperscale clients.”
The separation attracted interest from investors. In May 2025, STACK EMEA made the significant strategic decision to divest its European colocation business, with an agreement in place for Apollo-managed infrastructure funds to acquire it. This move, John explains, was driven by the desire to sharpen the company’ s focus on hyperscale data centre clients – the large cloud and internet companies that require vast, standardised facilities.
92 July 2025