RASSO BARTENSCHLAGER
ENERGY & POWER
A
l Masaood Power Division is a leading distributor and power solutions provider, representing global OEMs across the region since 1972. It represents renowned brands including mtu, a Rolls Royce Solution in the UAE, Bahrain, and Iraq; Volvo Penta in the UAE and Bahrain and Nidec in the UAE, providing the highest standards of after-sales services.
The Division’ s professional team possesses cutting-edge technological knowledge and know-how and can plan and execute both customised and efficient solutions for its digital infrastructure customers.
Rasso Bartenschlager, General Manager of Al Masaood Power Division, has over 25 years of experience in global power and energy systems. In this exclusive Q & A, Rasso explains how the AI revolution is catalysing
RASSO BARTENSCHLAGER
TITLE: GENERAL MANAGER
COMPANY: AL MASAOOD POWER DIVISION
INDUSTRY: ENERGY
With over 25 years of global energy experience, Rasso drives regional growth through resilient, efficient and sustainable power systems across critical infrastructure and mission-critical sectors. a shift in the region and how the Al Masaood Power Division is leaning into this transformation.
Q. HOW ARE AI WORKLOADS RESHAPING POWER DEMAND PROFILES IN DATA CENTRES?
» AI workloads are dramatically reshaping power demand profiles within data centres. Unlike conventional IT loads, AI compute clusters draw dense, concentrated power with sharp peaks that can exceed 50 – 100 kW per rack.
As global AI adoption accelerates, this trend is pushing operators towards scalable, high-density power architectures capable of supporting rapid load growth and higher thermal output. The challenge today is not only delivering more power but delivering it efficiently and predictably as AI models scale in size and complexity.
Q. WHAT ROLE DO INNOVATIVE BACKUP TECHNOLOGIES PLAY WITHIN THIS?
» To support these fluctuating, highintensity loads, innovative backup technologies are becoming essential. Hybrid systems, combining conventional generation with battery-backed or renewable-ready components, help stabilise short-term variability while improving overall efficiency.
One of the most impactful technologies is the mtu Kinetic PowerPack( KPP), a flywheel-based kinetic UPS that provides instantaneous, no-break power transfer without the lifecycle and disposal challenges associated with batteries.
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