SIMON BRADY
SUSTAINABILITY
risks to infrastructure , communities , and the economy .
“ Climate change issues are at the top of many leader ’ s agendas ,” says Simon Brady , Product Manager at Vertiv . “ As a key focus of sustainability initiatives , data centre operators have made significant progress in improving data centre energy efficiency over the last decade , but as digital transformation advances , most recently with AI , capacity growth is working to offset some of those savings in terms of total energy consumed .”
The International Energy Agency ( IEA ) reports that significant advancements in energy efficiency have helped to restrain the expansion of energy consumption from data centres and data transmission networks , which together consume approximately 1-1.5 % of global electricity .
“ Water availability is also becoming an issue in some areas of the world ,” says Brady . “ Statista has cautioned that global water demand will reach 4,350 billion cubic meters in terms of withdrawal by 2040 . In the last
SIMON BRADY
TITLE : PRODUCT MANAGER COMPANY : VERTIV
INDUSTRY : APPLIANCES , ELECTRICAL , AND ELECTRONICS MANUFACTURING
LOCATION : GLASGOW , UK
With 30 years as a data centre expert , Brady has led at industry forefronts , specialising in product management , marketing and sales . As the SVP of Product Management at Submer , he drove global immersion product strategies , aligned with customer needs , withdrew nonviable products , and led ESG optimisation projects .
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