ATNORTH
“ AI is creating a boom in the industry ”
MAGNÚS KRISTINSSON CEO , ATNORTH
its ongoing success and for aiding businesses to reduce their carbon footprint .
Kristinsson emphasises : “ We would not work without our partners . We are not trying to do everything ourselves , and would rather focus on what we want to be best at . Therefore , we are nothing without our partners , that goes without saying .”
Innovation at the core of atNorth ’ s future “ It ’ ll be crazy but extremely fun ,” Kristinsson adds , looking forward to what the future has in store for him and his atNorth colleagues . “ We will continue to innovate and we will continue to build in terms of customers , our data centre footprint and our partner network .”
One of the reasons Kristinsson predicts the coming months will bring excitement and disruption is thanks to one of the industry ’ s – and wider world ’ s – most dominating technologies , AI .
“ A lot of the demand we ’ re seeing coming to the market comes from AI ,” he analyses . “ But we have not seen everything yet on that front . That means that we , and all data centres , will need to continuously adapt to the rapid changes that we are seeing and will see in the AI industry , whether that be releases of new equipment , for example .”
Although this means an immense amount of pressure is , and will continue , to be put on data centre operators , Kristinsson is positive that it will keep him and his team busy for the next few months and further down the line .
And while taking time to look ahead , Kristinsson is proud of how far atNorth has come . Even from before when he joined as CEO in 2018 , he has seen significant change .
“ atNorth has grown immensely ,” he says , proudly . “ We started in one small data centre in Reykjavík capital area , where I ’ m sitting now , which almost only serves the local market .”
Now operating a network of seven facilities across the geography , with two under construction and more in the pipeline , atNorth ’ s customer portfolio has exploded in terms of both numbers and variety .
“ What we called high density back in 2011 or 2012 is not even medium density today . So I mean things have changed incredibly since we were designing our first assets ,” Kristinsson declares .
2023 was a year of celebration for atNorth . As well as announcing its highest revenue to date , it has maintained its core values the whole way , mastering the true balancing act of not letting quality suffer as a result . And , looking forward , there is no sight of that upward trajectory slowing down . datacentremagazine . com 157