Data Centre Magazine February 2024 | Page 124

SCHNEIDER ELECTRIC
Off the back of Schneider Electric ’ s AI whitepaper , Natalya Makarochkina discusses how the technology is shaping the future of data centres

There ’ s no doubt AI has become one of the most prominent buzzwords of the last 12 to 18 months . Constantly hitting headlines around the world , it has become a mainstream technology , transforming people ’ s lives and the way companies operate .

AI is set to continue disrupting the status quo in the data centre space . Despite presenting the data centre industry with limitless opportunities , to thrive it must be respected , ethically implemented and facilitated – and its physical impact must not be underestimated .
Financially demanding , while putting constraints on water , land and energy supplies , the demands and challenges of AI implementation have been stressed by many , including Schneider Electric .
A global leader in energy management and automation solutions , Schneider Electric boasts a whole host of specialties , including the likes of critical infrastructure and providing innovative technologies for power distribution , cooling and automation , as well as optimising energy efficiency and reliability .
A seasoned IT and technology executive , Natalya Makarochkina is the multinational company ’ s Senior Vice President ( SVP ) of its Secure Power Division and has worked for Schneider Electric since 2015 . Starting in the business in her native Russia , she moved to Dubai , UAE in 2017 to take up her current position .
124 February 2024