EQUINIX
How can organisations integrate their digital and sustainability strategy into a coherent roadmap ? Platform & Product Marketing Director , Direnc Dogruoz tells us : “ Organisations must start with optimising the core of their network ; relying on shared , on-demand services and platforms powered by renewable energy . From that network hub , they can start virtualizing infrastructure and interconnecting to public and private clouds adjacent to mission-critical data in a way that is designed to be inherently more sustainable , secure , cost-effective and agile .
“ Organisations can deploy with Equinix physically — in our core network hubs — to consume energy more efficiently . Our hubs in the EMEA region are covered by 100 % renewable energy , supported by our stateof-the-art efficiency measures , such as software-optimised systems and industryleading power usage effectiveness ( PUE ), water management , waste heat recovery , liquid cooling and alternative fuel sources . By moving infrastructure into an Equinix facility , customers transfer the scope 1 emissions related to owning and operating their own facilities . For more information
“ A well-designed digital transformation programme allows our customers to achieve not only their business goals but reduce the carbon footprint of their entire IT and networking blueprint .”
DIRENC DOGRUOZ PLATFORM & PRODUCT MARKETING DIRECTOR , EQUINIX
on all of this please visit our sustainability website www . sustainability . equinix . com .
Mark Anderson , VP , Global Technical Sales at Equinix explains , “ This shared network architecture helps to address the most significant conundrum in sustainable digital transformation : increasing the use of IT resources for compute and storage drives up power consumption and other digital emissions . Breaking the connection between increased use of IT resources and energy consumption is crucial .”
Figure 2 . Sustainable Digital Transformation with Platform Equinix