For Sepulveda , not only does this fuel an invaluable talent development opportunity in the region , but it also drives digital transformation across the LATAM , benefitting both individuals and organisations alike .
“ Sometimes , people perceive Latin American countries as what they see on TV , and when they get to explore those markets , they ' re deeply surprised by the infrastructure , the availability of connectivity and the talent ,” Sepulveda comments .
“ It ' s an underserved market , and people should better understand it . Then , when they do , they ' ll see the great opportunity that we have in those markets .”
And Layer 9 ’ s unique approach to investing in this market opportunity has enabled the company to expand rapidly , and create a sustainable , immensely competitive growth model . “ Some people saw Layer 9 as a project , but Layer 9 is a platform ,” Sepulveda states .
“ Now , our model is kind of breaking the rules . So we ' re dropping flags where we can find the qualities to build a data centre , which is power and connectivity . The same as we did in Mexico . We opened up the ring , and we figured out that there was more opportunity .”
“ Based on direct feedback from the CSPs , we have begun the site selection process on several new hyperscale campus sites , all within Latin
America . Our goal is simple - to become the ‘ easy button ’ for the cloud , and to expand our platform across three to five regional zones throughout LATAM ,” adds Ortiz .
Building a collaborative multinational company culture Alongside the prime market positioning and rapid digital investment in the region , Layer 9 names its company culture as another critical factor in its success . The diversity of team viewpoints , companydatacentremagazine . com 33