Data Centre Magazine February 2023 | Page 24

LAYER 9 DATA CENTRES

Layer 9 is breaking new ground , utilising the immense untapped potential of the LATAM market and fostering the development of the region ’ s tech talent

n the five largest regions of Latin America – Brazil , Argentina , Chile , Mexico and Columbia – the population is around 640 million people . To put this into perspective , there are around 330 million people in total living in the United States .
The amount of people using data in South America is growing at a compound rate of almost 25 % per year . Furthermore , coupled with the fact that the average income in the region is growing , the proportion of regional industries that are pivoting to tech is rising along with it . In fact , in Mexico , nearly two thirds of its GDP is specific to hightechnology products .
In terms of personal users of data , then , the South American smartphone penetration rate is currently set at around 68 % and growing rapidly .
“ For example , 10 years ago , an average LATAM household family of four would download about seven gigabytes of data per month . But today , that same family is downloading 77 gigabytes of data . In fact , that number doubled to 77 from 38 in just the last three years ,” explains Michael Ortiz , the CEO and Co-Founder of Layer 9 .
Despite this , there are 223 million Latin residents who still lack access to the internet .
When you take these figures into account , it ’ s apparent that there is a major opportunity present in the LATAM market – one that , from Layer 9 ’ s perspective , has such exceptional potential that ' s gone largely unnoticed .
Until now , that is .
24 February 2023