SUNRISE | UPC
“ I am able to bring emotional intelligence to my role in IT and like to use technology as an enabler for our customers to have the best experience ”
FABIO PELLEGRINO SENIOR DIRECTOR PLATFORM DELIVERY , SUNRISE UPC
“ Looking at the millennials , but also at the general expectation , the customer wants to be free and not attached to any opening hours or printout of documents ,” commented Pellegrino .
“ Today , the customer wants to have everything at his / her fingertips and be able to change subscriptions at any time . Through the real-time capabilities , we enable a customer to watch the main football match when they want by clicking in our app , and to find the charge on the next bill . Also , the consumption of content needs to be tailored to the expectation of the customers : Having a ‘ second roomsolution ’ where you can continue to watch your movie in the exact same second as in the living room , is basic today .
“ Our customers want to be device independent so that they can continue even on their mobile phones . This is where our 5G network comes into play . Having a strong infrastructure and tremendous speed will allow us to consume seamless
WOW ! SKI SPONSORSHIP
Sunrise UPC will be joining the Swiss snowsports family as the new , main Swiss-Ski partner as of the 2022 / 23 season for the next 10 years .
The collaboration with Sunrise UPC in the next Olympic cycle and beyond marks a further milestone in Swiss-Ski history . The new , main partner offers the umbrella association of Swiss snowsports a comprehensive package and excellent planning certainty due to the long-term nature of the engagement .
Urs Lehmann , President of Swiss- Ski said : “ Sunrise UPC will provide us with fresh impetus in various areas . We ' re looking forward to these new opportunities .”
André Krause , CEO of Sunrise UPC , added : “ This partnership is enabling us to continue building on our success . Snowsports are part of the Swiss tradition and the combination with world-class performance sports fits perfectly with our positioning .
“ Thanks to the partnership with Swiss- Ski , we can anchor our company even closer and more emotionally with our customers . Sport is an ideal medium for us to do this as it shows our values passionate , bold and one .
“ We ' ve been able to build on this image even more by expanding from our partnership with Roger Federer to now also include Swiss snowsports .”
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