Data Centre Magazine February 2022 | Page 194

AQUA COMMS
Visionary leaders Bayliff and Bradd are both seasoned veterans of the telco industry . Prior to joining Aqua Comms Bayliff was Vice-Chairman of the United Nations joint task force that examined disaster mitigation from the global web of undersea cable systems and was a member of the executive team of FLAG Telecom .
“ Compared to what the business was like when I was young to now is astounding . We partner and work with the very biggest ; Facebook , Google , Amazon , Microsoft , and across the spectrum to anybody who has a requirement to carry traffic from one side of an ocean to the other .”
Bradd has held operational leadership and board roles for both telecom equipment vendors and service providers . At Cable & Wireless , in addition to being an early adopter of small cells , in the Caribbean he faced challenges of connecting cable systems from Jamaica to the British Virgin Islands , and to Florida . “ To build out cable systems was an
invaluable experience . I got to see first-hand how one layer of a network drove the capacity requirements of other network layers .”
“ When I came back to the UK , I could then really see the value in providing these infrastructure layers , but in the changing paradigm of needing a lot of capacity and in a really small space . I felt uniquely positioned to be able to drive that infrastructure layer as a service and provide network infrastructure providers and network operators high but much denser capacity ,” he said .
Machine-driven demand Bayliff highlighted why more capacity is needed today . “ It ’ s not about more calls to the US or selfies and social media – the reason is machine driven . Data is not only stored in the UK but it is also stored in the US as mirror data to form a global footprint . This can happen with Zoom calls and taking photographs – whether you decide to share it or not – and emails .
194 February 2022