Data Centre Magazine February 2021 | Page 80

Client Centricity
NTT LTD .
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“ One of the biggest issues in the market today is data latency . We start at ground level making sure your network is secure and your data is not disrupted .”

— Kirk Compton , Vice President Cloud & Enterprise Application Managed Services , Sales , Americas , NTT Ltd .
Client Centricity
Compton credits the successful disruption of companies like Uber for ushering in a business climate where if you ’ re not digitally transforming you could get left behind . “ We ’ ve had to adjust how we support our clients so we can help them with their design of the future ,” he responds , noting that NTT ’ s clients today are looking for more than servers , storage and network capacity . “ Our clients want business outcomes . They ’ re looking for ways to be nimble , and really execute against their digital transformation strategies … Whether it ’ s growth within the US market , growth globally , or being able to interact with a more client-centric offering shifting from what used to be B2B2C to a more B2C approach as supply chains are disrupted .”
Banking , retail and manufacturing , to name just a few , are all sectors responding to , and ripe for , disruption following the impact of the global Covid-19 pandemic . Compton believes this very pressure is expediting the kind of business transformations a purpose-led organisation like NTT excels at . “ In current circumstances , it ’ s a more powerful change than ever , being able to manage your workforce , whether it ’ s working from home or managing them
FEBRUARY 2021