Data Centre Magazine December 2024 | Page 43

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RELATIONSHIP MANAGEMENT ( CRM )
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RELATIONSHIP MANAGEMENT ( CRM )

A customer relationship management ( CRM ) data centre is a tool that collects and stores customer information , providing a customisable dashboard to access it . CRM data can include a customer ’ s personal information , including their name , phone number , email and address .
Data centres use CRM systems to manage service level agreements , monitor performance metrics and address issues promptly . This approach helps maintain high customer retention rates for businesses , in addition to identifying upselling opportunities for additional services or capacity .
Some of the leading CRM software vendors include Salesforce , Microsoft Dynamics CRM , monday . com and Zoho CRM .