THE WRONG DIRECTION
“ Data storage is already one of the planet ’ s most energy-intensive industries and its growth is only set to rise ”
— Brendan Marren , Centrica
Enterprises in every industry are increasingly shifting from legacy infrastructure and on-premises data centre solutions to hyperscale-supported public cloud , or increasingly sizable enterprise colocation facilities . A recent report by Cushman & Wakefield noted that “ the 10 MW data centre that was impressively sized 10 years ago now pales in comparison to 30 MW leases that are now signed with increasing regularity .” Around the world , data centres are getting bigger . The number of hyperscale facilities exceeded 540 in the first half of 2020 , meaning the average amount of time it takes the industry to construct 100 hyperscale data centres is about two years – and it ’ s only getting faster . As the construction of super-sized facilities grows , the overall number of data centres is actually falling , as more and more enterprises abandon their on-premises infrastructure and migrate towards the cloud . As the number of data centres decreases , and the average size of data centres expands , the need for these facilities to embrace innovative energy management strategies is only becoming more of a mission critical priority .
THE WRONG DIRECTION
“ Opportunities for industry growth are abundant ,” comments Brendan Marren , head of distributed energy at Centrica Business Solutions , an industry leading data centre power solutions provider based in the UK . Speaking to Data Centre Magazine , Marren adds the
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