DATA CENTRE INVESTMENT
Continued exploding demand for AI has inevitably accelerated the need for innovation in data centre power and cooling.
AI is showing no signs of slowing down, with unprecedented growth requiring accelerated computing platforms and new infrastructure. In order to support emerging technologies, data centre operators now require more solutions that are not only customisable, but also address challenges of power, heat and scale.
On this, we hear from Chris Butler, President, Embedded and Critical Power Business and Flex. He says:“ The growing sophistication of AI models drives the need for continuous improvements in compute, storage and networking as hyperscalers race to build larger, more powerful training clusters.
“ At Flex, we’ re anticipating these changes by developing integrated rack solutions that balance compute performance, power efficiency and thermal management.”
Addressing data centre power complexity Flex, a leading electronics manufacturing company, holds partnerships with leading AI and silicon companies. This enables the company to co-design customer power and cooling innovations at the chip and rack levels.
This includes its patented JetCool microconnective cooling technology, which Chris says is“ capable of cooling chips operating at up to 3,000MW.”
Flex acquired JetCool at the end of 2024 and offers both server designs
and data centre racks that support JetCool liquid cooling solutions to provide a vertically integrated liquidcooled rack solution.
“ Any industry expanding this quickly will have growing pains,” Chris explains.“ For hyperscalers and data centres, this growth has created several interconnected challenges that require customised approaches.”
The convergence of IT and power infrastructure now requires a more integrated approach. With this in mind, companies like Flex that deliver customised end-to-end solutions, particularly as the industry moves to address complexity across technology, operations, supply chain and regulations.
86 August 2025