Data Centre Magazine August 2024 | Page 87

SUSTAINABILITY enterprises to large global corporations ,” Rob shares . “ At Bulk , I have had the unique opportunity to work within a colocation and digital infrastructure business for the first time , while also being based in another country .”
For Rob , this experience has broadened his knowledge and understanding of the critical role international and regional fibre connectivity plays in growing a platform for digital infrastructure . Doing this inside a Nordic company has also allowed him to understand a different culture , which values the societal impact business has .

“ We must recognise the environmental impact on water supplies , making the location of data centres crucial for mitigating climate impact ”

ROB ELDER CHIEF COMMERCIAL OFFICER , BULK INFRASTRUCTURE