SUSTAINABILITY
Norway ’ s cool climate is a proudly held part of the country ’ s heritage – ice created the mythical fjords and the latitude offers a perfect stage for the Northern Lights . But Norway ’ s year-round cool temperatures also offers it an advantage with the data centre sector , which requires copious amounts of energy to cool the facilities systems . Yet chilled climates are beneficial for data centres , as they reduce the need for artificial cooling systems . Norway ’ s cool climate puts it in an ideal spot for the data centre sector . The Nordic region ’ s data centre construction market was valued at US $ 1.88bn in 2023 and is expected to reach US $ 3.18bn by 2029 .
For Rob Elder , Chief Commercial Officer at Bulk Data Centers , it ’ s an exciting place to be . He ’ s been in the data centre industry for over two decades and joined Bulk five years ago . He ’ s had a varied background , having been involved in every stage of development , from sales and consulting to design , construction and operations , which has enabled him to gain a detailed and holistic understanding of all aspects of the data centre lifecycle .
As Chief Commercial Officer , he leads a team responsible for all customer engagements , helping customers deploy the latest technology in a sustainable way . One year ago , Rob moved to Norway with his wife and two children , to be closer to the management team as Bulk embarks on its next phase of growth .
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