Data Centre Magazine August 2024 | Page 79

“ Data centres exist within complex energy and logistical ecosystems . They should be tailored to meet the needs of those ecosystems ”

ROSANNE KINCAID-SMITH CHIEF OPERATING OFFICER , NORTHERN DATA GROUP
These data centres run on clean energy , wherever possible , but Rosanne suggests that it ’ s important to have a more nuanced view of ‘ sustainability ’.
“ It isn ’ t simply a question of emissions and carbon neutrality . Too often , they are treated as boxes to tick ,” she says . “ In reality , data centres exist within complex energy and logistical ecosystems . They should be tailored to meet the needs of those ecosystems . For example , we own a data centre in Sweden that is driven by 100 % hydro power as it was built next to a river . Its power usage efficiency score is far more efficient than the industry
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