Data Centre Magazine August 2024 | Page 74

ROSANNE KINCAID-SMITH TITLE : CHIEF OPERATING OFFICER
DATA CENTRES

“ We own a data centre in Sweden that is driven by 100 % hydro power . Its power usage efficiency score is far more efficient than the industry standard ”

ROSANNE KINCAID-SMITH CHIEF OPERATING OFFICER , NORTHERN DATA GROUP

ROSANNE KINCAID-SMITH TITLE : CHIEF OPERATING OFFICER

COMPANY : NORTHERN DATA GROUP
INDUSTRY : TECHNOLOGY LOCATION : UNITED STATES
Rosanne is the COO at Northern Data Group , as well as a member of the board . She has a Master ’ s in Commerce & Organisational Effectiveness and also acts as an advisor to other technology businesses and start-ups . our ambition is to do things the right way ; and we ’ re about more than just the commercials .”
Northern Data Group is committed to sustainability . Its sites use renewable energy sources , wherever possible . By using hydroelectricity and other renewables at all of its key sites , the company regularly beats the current industry standard in PUE ( power usage effectiveness ) which is 1.5 .
“ Our data centres can operate at PUE ’ s as low as 1.06-1.2 . We also use best in class technology like direct to
74 August 2024