Data Centre Magazine August 2024 | Page 110

TECH & AI
centres ,” highlights Sam Bainborough , Sales Director EMEA at Vertiv . “ Virtually every industry is exploring opportunities to drive business value through AI , and this is posing several questions and challenges on how to best deploy the required infrastructure in a timely and efficient manner .”
As hyperscale data centres become more prevalent , there is a greater need for optimising storage space and performance through high-density server racks . According to a report from DataCenter Knowledge , in 2016 average rack density was sitting around 6.1 KW . In 2024 , this has now more than doubled to 12 KW .
And with a report from Synergy finding that hyperscale data centre capacity will nearly treble in the next six years directly as a result of AI growth , ensuring data centre energy efficiency is vital .
“ A notable trend is an increasing focus on energy sustainability , with data centres leading the charge in adopting renewable energy sources and implementing energy-efficient solutions like liquid immersion cooling to reduce environmental impact ,” comments Barath Narayanan , Global BFSI and Europe Geo Head at Persistent Systems . “ This transformation demands more than just incremental improvements ; it calls for a complete rethinking of data centre architecture .”
Sustainability in focus : Keeping data centres cool As AI continues to evolve , it will present both opportunities and challenges within

“ A notable trend is an increasing focus on energy sustainability , with data centres leading the charge in adopting renewable energy sources ”

BARATH NARAYANAN GLOBAL BFSI AND EUROPE GEO HEAD , PERSISTENT SYSTEMS
the data centre industry – and ultimately shape its future . It will be vital for data centre businesses to adapt to these changes in order to remain competitive and be successful in the long term .
Notably , AI and high-performance computing ( HPC ) will continue to disrupt the data centre landscape because current data centres are not designed to support the high power requirements of AI racks .
“ As a result , alongside this AI transformation , data centre providers are facing an unprecedented demand
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