SUSTAINABILITY
“ Data centres in city centres in the middle of Europe – where land is expensive and power is scarce – is not the way forward for the data centre industry ”
MATTIAS FRIDSTRÖM VP AND CHIEF EVANGELIST , ARELION
“ Taking immediate , sustainable action is now crucial to the future of the sector ” For tech giants and digital companies , one of the most successful ( and obvious ) ways that they can reduce their carbon footprint is by reassessing the service providers with whom they partner .
“ With power costs now surging , and both the emissions and energy consumption of data centres under the microscope , customers and investors are demanding that operators address the environmental impact of every aspect of their operations ,” stresses Adam Nethersole , the VP of Kao Data .
As such , for data centres that offer colocation services , sustainability is about far more than their own personal sense of responsibility ; it ’ s become make-or-break to the growth of their customer base .
“ The future of sustainability in colocation is clear ,” Nethersole adds . “ Without owners and operators adhering to clear , consistent , and measurable standards , or selfregulation and legislation , our industry will continue to be seen as a key contributor to the climate challenge .”
“ One might argue , in fact , that taking immediate , sustainable action is now crucial to the future of the sector .”
This has driven data centres across the world to adopt new sustainability initiatives . These cover a wide variety of pioneering strategies , spanning everything from redirecting energy to rainwater harvesting .
“ It ’ s simple , logical changes such as these that will drive sustainability across the colocation sector and make all the difference ,” says Nethersole .
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